Explore

Explore provides users with a dashboard of viral macro-level trends aggregated from over 90k data sources. The feature provides a bird’s-eye view of the conversations shaping an industry and allows users to start with broad trends before diving into specific insights through moments and narratives.

Trends: A pattern in conversation, behavior, or interest that emerges over time. Trends reflect changes in what people are engaging with or talking about more frequently, over a specific period.

Users can filter the Explore Page by category and date, with options to view Trends for the previous day, week, month, or two months.

 

The Details Modal

Once a user selects a Trend, a details modal will provide an in-depth view featuring detailed analytics, AI insights, and visualizations that enable users to understand and act on Trends with precision.

AI-Generated Insights:

An overview of key takeaways for the selected Trend, plus insights on related metrics like the total number of moments, narratives, articles, and social posts within. Users can click Analyze for intelligence on a Trend’s relevance to your brand, key insights, ways to activate, and risks to activation.

Entity Insights:

The top influencers and associated brands pertaining to the search. Once clicked on, related articles and social posts related to the entities will surface. These entities can then be tracked by adding relevant queries to the Brand Profile.

Trend Timeline & Graph:

A timeline of moments displays shifts in conversation, changes in sentiment, and the development of new sub-themes to understand how a trend evolved over time. Meanwhile, a graph of articles and social posts published over time shows the growth and virality of a trend.

Data Visualization:
An interactive graph illustrates the connections between Trends, Moments, & Narratives giving your brand the full breadth of an evolving story across news and social. Users can click on individual Moments or Narratives for granular insights.

The Search Results Page

Through the Explore feature, users can enter a search using semantic prompts to gather intelligence on, Trends, Moments, or Narratives. Upon entering a search, the user will be redirected to the Search Results Page. This page provides a deeper look into the user’s specific prompt, offering a summary, insights, and analytics that provide context around a given search. Users can gather quick, comprehensive insights at a high level before drilling down into individual details.

AI-Generated Summary:

For each search prompt, an AI summary offers an overview of relevant themes, providing instant context on the main ideas surrounding the search.

Topic, Trend, Moment, and Narrative Metrics:

Key metrics are displayed, such as the total number of Trends, Moments, and Narratives associated with the search, allowing users to gauge the scale and significance of their search.

Search Results:

This page provides a feed of the Trends, Moments, and Narratives shaping a given search, enabling users to identify overarching patterns and relevant sub-themes quickly. Users can filter through these results by date or category, and click into individual stories for additional insights and Brand Mentality® recommendations for media activation.