The Moment Intelligence feature allows you to search the Brand Mentality database for all moments that have appeared in the Brand Mentality Platform. The feature returns articles, videos, and aggregated statistics related to the search term(s), as well as time series charts to show the evolution of related content over time.
The Moment Intelligence feature will search through every moment ever added to the Brand Mentality database, regardless of whether or not the moments match your brand’s mentality or have appeared on your profile’s Anticipation Boards.
Guide To Using Moment Intelligence:
Search Term:
- Enter a word or phrase into one or both of the input boxes. All text entered into a single box will be searched as a complete string - i.e. entering “World Cup match” will only return results where that exact phrase is used in the article headlines. You can use the additional box to input a second term, i.e. “World Cup” and “match” will search for articles that contain both phrases, even if they don’t appear in order / right next to each other in the headline.
Verticals:
- If desired, you can filter search results based on Industry verticals. Note that the dropdown menu will only show the parent-level categories- i.e. Sports, Business & Commerce, Health & Wellness.
Date Range:
- The default date range setting filters all results from the last three days. Please ensure the date range is adjusted for your desired time frame.
Location:
- If desired, you can filter search results based on the location of the article’s publisher. Select an option from the pre-set dropdown list. You may also enter a # of miles outside of the selected city to include neighboring locations by typing into the "Location Radius" box.
Publisher:
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If desired, select specific publisher(s) from the preset dropdown
*Note: The feature will only filter results based on Location/Publisher if the toggle on the left is set to TRUE
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