Feature: Why This Moment?

Why this moment?

Moments are displayed on a board because they are relevant to the board configuration. To view the relevancy scores of any specific moment click on the “Why this moment” feature. This module allows you to discover how a moment is related to your board configuration, and therefore relevant to the intelligence you want to gather.

 

Data Driven Value

A person, brand or topic can be immersed in a conversation without being mentioned in the headline. For example, the following board has been configured to monitor moments involving the Nike brand.

At first glance, it might appear as though the moment titled “Where to find Adidas Kobe Bryant shoes to buy online” is misplaced, because it does not mention Nike in the headline. However, Nike has been prominently mentioned in over 50% of the articles.

Upon further review within the articles, Nike has just released the new “Nike Kobe 8 Protro Halo Sneakers”.

In response Adidas decided to re-release Kobe Bryant's Retro sneakers.