Brand Relevance is a robust ranking system that measures every Moment against key Brand Profile fields to determine which moments are most relevant to a brand's goals and mentality.
The feature provides a visual indicator on each Moment to help users sort and understand their Boards. This is accomplished through an AI tools that analyzes and provides strategy suggestions for any Moment and Profile combination.
Relevance Filter
Anticipation Boards can now be sorted by relevance, streamlining the process of surfacing moments that matter to the user.
Moments are categorized into three levels:
- High Relevance
- Medium Relevance
- Low Relevance
Relevance Analysis
To enhance strategy and intelligence, the Brand Mentality® Platform ensures that every moment includes an optional AI-generated analysis. This analysis includes an explanation of why a moment is relevant to your brand, key insights (from a marketing perspective) about the Moment, and potential potential strategy suggestions for brands to use as thought starters and idea generation.
Scoring Methodology:
The Relevance Score is calculated by taking the weighted averages of inputs from the Brand Information section of the Profile.
Key Inputs:
- Industry Vertical: 20%
- Company Summary: 20%
- Company Mentality: 2.5%
- Mission, Value, Vision Statements: 2.5%
Next, we look at the key terms you include in your Brand Information and how often they occur in the Moments
- Key Terms: 7.5%
Keep in mind, this ranking is skewed towards viral cultural Moments and away from Financial News
- Cultural Moments relevant to your brand: 25%
- Financial News: 22.5%
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