Media Responsibility Section

Media Responsibility

In partnering with AdFontes Media, the Media Responsibility section of the Brand Profile gives users the ability to determine how reliable and biased they want their moments. AdFontes has ranked over 1000 data sources on a reliability and political bias scale. Through Brand Mentality, users can toggle between reliable & unreliable from a source perspective, as well as clarify how they want to represent themselves as a company on a political scale. 

Reliability Scale: *Most brands are comfortable with reliable news and opinions & analysis 

Most Reliable

Opinions & Analysis

Unreliable

Extremely Unreliable

Bias Scale: *Most brands will stay between Skewed Left and Skewed Right

Extreme Left

Hyper Partisan Left

Skewed Left

Balanced

Skewed Right

Hyper Partisan Right

Extreme Right