Mentality AI Profile Generation

The Brand Profile is the source of truth for the Brand Mentality Platform, driving the data and recommended actions you see in your Anticipation Boards. Users can now opt-in to our Generative AI-based profile creator to increase the speed and quality of profile creation. 

AI Profile Subscription:

AI Profiles is available as click credits to all users who have subscribed or purchased one of our packages. The no of clicks based on your subscription is as follows.

• Base - 100
• Intermediate - 250
• Enterprise - Users can choose to upgrade any of the above packings to increase their number of AI clicks to suit their needs by contacting our <Sales> team

Accessing Mentality AI

New users can access the Mentality AI through the Brand Profile section. When a new user signs up, they are automatically redirected to the Boards section. Once the user clicks on "Brand Profile" in the navigation bar they simply enter their brand name, website URL, and click "Generate" to begin the process.

Users must fill in their brand’s name and website. Upon clicking “Create Profile” they will then be directed to a form where they may fill in their brand’s basic information. Clicking ‘Generate’ will kick off the AI profile generation process, filling in fields for users. As they navigate through each section of the Brand Profile, this AI assistance will be present to support them throughout the Brand Profile creation process as an “Inspire Me” button.

 

Using Mentality AI

Brand Information

Upon clicking "Generate" Sightly uses generative AI to scrape the web for data on the brand and identify attributes that will be used to fill in brand information. The following items are generated using AI:

• Website URL

• Twitter handle

• Industry vertical

• Key terms

  • The generated terms are suggested as individual pills. Users can add their prefered terms using the + icon or use the "Add All" button to utilize all the key terms generated.

  • Users can also use the "Clear All" button to reset the key terms and generate new ones

• Mission Statement

• Vision Statement

• Value Statement

Note: The AI may fail to return some fields due to technical errors or lack of relevant information on the internet for a given brand. This might be common for brands that do not have relevant content on their website or brands that have no website.

 

Queries:

Users can click the "Inspire Me" button in the Queries section to generate the following information for your brand:

• Brands - Users click the "Inspire Me" button within the "Brands" section and enter the number of suggestions they want to generate. Based on the entry, the Mentality AI will generate the responses and fill in the respective sections.

  • Competitors

  • Aspirational Brands

• Influencers

  • Influencers you want to associate with

  • Influencers you want to monitor

  • Influencers you want to avoid

• Events

  • Events you want to associate with

  • Events you want to monitor

• Philanthropic Organizations

  • Philanthropic Organizations you want to associate with

  • Philanthropic Organizations you want to monitor

• Social Causes

  • Social Causes you want to associate with

  • Social Causes you want to monitor

  • Social Causes you want to avoid

The AI can take ~30 sec to a minute to generate responses based on the number of suggestions. Users can wait to view the response(s) and edit or delete the generated values if they do not agree with the suggestion. It will also not suggest any existing query values present within the profile.

Users can hover over the icon near the generated response to understand why the AI suggested this influencer or brand for association or monitoring etc.

NOTE: Due to ethical guidelines we are unable to generate any events or philanthropic organizations for users to avoid. Those options will not be available for selection, unlike the other query sections.

Opinions & Scenarios

Users can also use Mentality AI for recommendations on Opinion and Scenario questions. They can either manually select individual questions or bulk select themes for the AI to generate. 

Users will see pop up that sets expectations. This feature is still in development, and there is room for improvement in the future.

• Depending on the number of questions selected, the system will take ~ 30 seconds to 2 minutes to generate the answers.

• Selected questions will be populated by AI generated responses

• Successfully generated responses will be marked with an icon to distinguish between user and AI answers

• Users can hover over the icon to get more information on the reasoning behind the response and the % confidence behind the answer

Users can choose to leave the AI response as-is or manually edit the answer to a different one if they think the AI's reasoning is flawed or the % confidence provided is too low.