The Brand Profile Overview

The Brand Profile is the heart of the Brand Mentality Platform. Users enter a list of comprehensive inputs that fuel recommended actions, board customizations, and Smartlist creation. By thoroughly answering the profile, brands are able to layer their perspective onto culturally relevant moments, in turn making decisions that will optimize long-term goals and inform better decision making.

Brand Profiles are used by our internal users and clients in a number of ways depending on their advertising needs, as users can create numerous profiles under a single account. Depending on strategy, users can build multiple profiles tailored to specific personas within a campaign, construct a profile that encompasses all personas in a given campaign, or even create a general company profile that can then be re-used and updated depending on the user’s needs. 

Keep in mind that Brand Profiles are linked to specific Accounts in the overall platform hierarchy. Users with access to the corresponding parent account can view and edit all profiles under the account.